Download 68

LloydsPharmacy for Be Curious

Not entirely allowed to claim this as my own, but at Be Curious, the agency in charge of the LloydsPharamcy rebrand, I was suitably monikered as their conceptual copywriter (while still a freelancer).

I worked closely with the CD on the conceptual build-up and execution for above and below the line deliverables, including video scripts, brochures, POS materials, radio scripts and more. Wait until the end of the video. Dont you just love that last line? ☺

While working with them I also developed an informal, friendly tone of voice for their own website and news, in addition to working with a diverse range of their clients.

3 M Lockup


I worked at 3M as a contractor with Oliver Marketing, a client-side, in-house agency, since December 2015 until May 2017.

The main scope of my remit was to create sales focused creative content for SKUs following the 3M brand tone of voice, which was optimised for digital and print marketing channels. The product descriptions are aimed at B2B and B2C audiences.

Other occasional projects included writing video scripts and DM materials including brochures and blog posts. Duties also include proofreading and editing the team’s work, team morale building and bringing in biscuits.

This was the final result of a video script I wrote for a division. Quite a bit of information to relay in a short amount of time.

Peltor1 Peltor2


One of the small projects I undertook, was to work on some product description content creation for Peltor headphones. Usually, my work would be B2B, but this was B2C and had a friendlier tone.

Fathers Day Spring Clean

Father's Day, Spring Clean

These personal safety images were part of consumer facing DM materials themed around Spring, and Father’s Day – They appeared in emails and leaflets, direct marketing collaterals

Fuji1 Fuji2 Fuji3 Fuji4


My role at IF covers all accounts across the business, from B2C such as BRITA to a global tech giant such as Fujitsu. I vary tones, work on different platforms, but the biggest learning curve has been being immersed in Fujitsu’s verticals. The biggest challenge? Creating impactful copy for social as a marketing tool.

Download 38

Immediate Future

I've worked there full-time since May 2017, and it's giving me exposure to big B2B/B2C brands across the business, campaigns, strategy & social media mechanics. My role at IF is Editor, with a very healthy dose of copywriting. I'm continuously learning from the experts around me, writing copy and creating ideas across al IF accounts. My work has included pitch decks, conceptual kick-offs, campaign writing, posting plans... no two days are the same. I'm extremely proud to work here. I can't show the work, because it isn't mine, but I'd be more than happy to discuss how it fits into my whole experience.