Big brands? They don’t phase me. Bring on the copy challenge. Big brands? They don’t phase me. Bring on the copy challenge.

Big Brands

As a freelancer, I’ve done lots of little projects, worked with local SMEs and kept it fairly local, but, being an ambitious fella, I’ve strived to fish in a bigger copy pond. Nailed it with a brilliant local agency, worked on a national rebrand, did a bit of social for a major tech company, worked on a long-term freelance contract for an innovative global B2B/B2C company, and in my permanent role at I.F, I work across some seriously big B2B/B2C brands every day. Not bad for a humble copywriter from K town.
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It’s not just a game changer, it’s a life changer. It’s not just a game changer, it’s a life changer. It’s not just a game changer, it’s a life changer.

One Minute Briefs

One Minute Briefs is an online Twitter account which sets the creative community a brief every day. It could be on anyhting from pole dancing to an international day, a charity to a brand. It gives you the chance to flex your creative muscles and be part of a community that cares, champions and cheers you on. I’ve learned a hell of a lot (and won many, many times) from my online peers, and have met them IRL (as the kids say). Basically, it’s improved me, and helped me build an onlined portfolio, just by doing it.

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The world will always need us, even if they don’t all know it. It’s our job to persuade them. The world will always need us, even if they don’t all know it. It’s our job to persuade them.

Journalism

Online? Print? Local? National? The days of whopping Wapping expense accounts may be over (and red-top entrapment) but whether you call it journalism, blogging, whatever…it’s still all writing to me. At its core though is gathering, assessing, creating, and presenting news and information. My journalism examples? Reviews and interviews, about people and things that interest me. I’m also very lucky to be able to do it as part of my Editor job for Immediate Future.

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It’s got to be written so it’s snackable, readable and easily digestible. It’s got to be written so It’s snackable, readable and easily digestible.

Odds & Blogs

Apparently content is still king (or queen or monarchy fluid) but whatever way you label it, it’s got to be written so It’s snackable, readable and easily digestible. This is where I come in. I’ve written guest posts for dad blogs, food blogs (Elephant Atta, Food & Drink), music reviews (London the Inside, Musika, DownNOut), film and TV (Virgin Media) and travel (CoolStays). My blog writing has leaned heavily on lifestyle, but I’ve also written about tech, education and more.

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We had a meeting, talked and the more I found out about him, the more fascinated I was. We had a meeting, talked and the more I found out about him, the more fascinated I was

I get to let the words breathe, conjure up saliva-inducing strings of superlatives and pour my enthusiasm into the copy.

Food & Drink

Yes, I may be an awesome, curiousity driven generalist copywriter, but if I have one field of ‘specialism’, it’s food & drink. I get to let the words breathe, conjure up saliva-inducing strings of superlatives and pour my enthusiasm into the copy. So far, I’ve written a fair few blogs, some web copy, a press release, but to any food brands, I am ready to listen, and talk campaigns. You know where to find me.


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I say Direct Marketing, but I really mean a load of brochures. I say Direct Marketing, but I really mean a load of brochures.

Direct Marketing

It’s nice to cut out the middle man. Retailers, that is. DM is a different beast, letting you sell straight to Joe (or Jo-Anne) public. Here are a few examples of brochure work I’ve done. Being an analogue/digital hybrid, I still like a well-crafted door drop, and even the crap ones as well!


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